Sunday, December 27, 2009

Shark: Kevin Harrington - to be at the NASDAQ Closing bell, Jan. 5, 2010!!!

Myself and the other sharks of ABC's Shark Tank (produced by Mark Burnett) will be beaming with joy as we ring in one of the first days of the new year at the NASDAQ Closing Bell ceremonies on January 5, 2010!

The NASDAQ MarketSite includes a state-of-the-art digital broadcast studio that transmits business shows, such as CNBC’s Fast Money, and broadcasts approximately 100 live market updates each day by a host of media outlets, including CNBC, Bloomberg TV, Fox Business Network, CNN, New Delhi Television, Xinhua News Agency and other financial networks that reach millions of viewers around the world with up-to-the-second market news.
http://www.nasdaq.com/marketsite/closing_bell/studio.html

You can watch the ceremony via webcam with the link below.

By launching this link, http://www.nasdaq.com/about/marketsitetowervideo.asx at 3:50pm you will have a view into the MarketSite studio where you can view the ceremony

Tuesday, November 3, 2009

Fielding pitches....

all day yesterday for the Global Student Entrepreneurship Awards at the NYSE. The GSEA program is the premier award for students that own and run businesses while attending a college or university. What a great opportunity & very smart students!

Sunday, November 1, 2009

Kevin Harrington - At The Learning Annex Make Money Expo with Suze Orman



MOSCONE Convention Center
Sat., November 7th
7:00 AM

747 Howard Street
San Francisco, CA 94103
415.974.4000

How to Get Your Idea, Invention or Product to Market with Kevin Harrington

He's turned ordinary people with an idea into millionaires!

Over one million viewers tune in to home shopping channels & infomercials every day, watching and waiting to purchase millions of dollars worth of products. This is your big chance to get in the game! Kevin Harrington, CEO of TVGoods.com, LLC, is the "Infomercial King". Since producing the first infomercial in the 1980s, Kevin has financed more than 500 product launches with sales of more than $4 billion worldwide and created millionaires out of ordinary people with just an idea. Kevin's other successful infomercial ventures include HSN Direct with Home Shopping Network and TVGoods.com.

The author of ACT NOW!, Kevin has also become a reality TV star on the new ABC show "Shark Tank" where budding entrepreneurs pitch their moneymaking ideas to him and other investors.

Come learn this pro's best-kept secrets about product development, self-management and how to bring your product to home shopping channels.

You could be the next home shopping star!

You'll get plenty of concrete tips and strategies for getting your product on direct-response TV and profiting off your ideas, inventions and products. Kevin will share over a twenty years' worth of insider secrets with you, including:

* What the home shopping channels look for in a product
* How to be the first and fastest to the market with your ideas
* Four ways you can get your product in front of decision makers
* How to launch your product with a low budget
* Costly mistakes to avoid
* How to leverage television into other distribution opportunities
* How to practice on-air presentations of your product
* Selecting price points
* Sales and marketing techniques.

BONUS: Bring your products & ideas to class! Kevin Harrington will review them for network TV consideration. The next product sold on TV could be yours!

Monday, October 26, 2009

Kiana Tom to be host for "Body Jac" show







Barbara and I recently traveled to New York to meet with Kiana Tom who will be our show host for the "Body Jac" show...she's a great fit for the product and we're glad to have her on board!!

More updates to come on this product...

Shark Tank deal update

'Cactus Jack' Barringer trims 30 pounds, picks up $180G for 'Shark Tank'

BY Christina Boyle
DAILY NEWS STAFF WRITER



He has peddled everything from dissolving cleaning tablets to "catch a lot" fish hooks.

Yet infomercial star Jack (Cactus Jack) Barringer needed more than a gift of gab to get his latest invention on air - he had to shed some serious pounds, too.

Investors told the Iowa TV salesman they would bankroll his pushup exercise machine - if he won his battle of the bulge.

He stepped on the scales in New York Thursday 30 pounds lighter than he was in August, and walked away with a $180,000 check.

"My doctor wanted me to get rid of some weight. He said the No. 1 thing to do is pushups," said Barringer, 66, describing how he came up with his latest quirky invention. "I couldn't do one, and there wasn't a machine out there to help me, so I created one."

Barringer appeared on ABC's "Shark Tank," where he pitched his business plan for the "Body Jac" to a panel of would-be investors, including New York real estate guru Barbara Corcoran and infomercial king Kevin Harrington.

The two said they would give Barringer $180,000 - but only if he dropped from 273 pounds to 243 pounds.

"I thought, 'Nobody's going to buy that product when they see that big gut,'" Corcoran said.

"I believed he was going to make a success of it because he's great with promotion and there's a huge market for it."

Barringer's Body Jac is made up of bars and rubber resistance bands that support the body during pushups.

It can support 25% to 75% of a person's weight, so the resistance can be increased as he or she tones up.

"I wanted a way to do a pushup, but in the process realized there are millions of baby boomers just coming into retirement age and the bulk are like me: overweight [and] out of shape."

His infomercial will air in January. The Body Jac will cost about $129, before hitting retail stores for $89.95.

Barringer says he improved his diet, started walking more and used his Body Jac to shift the pounds.

"Not only am I going to keep it off, but I'm going to lose another 30 pounds," he said.

"When I do that infomercial, I'm going to be in my cowboy boots and hat and Speedos," he joked.


Read more: http://www.nydailynews.com/entertainment/tv/2009/10/23/2009-10-23_cactus_jack_trims_30_pounds_picks_up_180g_to_push_new_gadget_no_gut__some_glory.html#ixzz0UyXkBLNN

Thursday, October 15, 2009

Kevin Harrington - Infomercial King; article featured in MSNBC Business


Chris O'Meara / AP file

King of infomercials testing the mainstream
Harrington ‘moves faster and thinks bigger than the average entrepreneur'

(Associate Press, updated 12:21 p.m. ET, Tues., Oct . 13, 2009)

CLEARWATER, Fla. - In a sprawling studio, Kevin Harrington is watching a TV pitchman put a shapely model through her paces on a new exercise contraption soon to be featured in a half-hour infomercial.

The machine is all foldable bars and straps and handles, which can be used for 88 different exercises. Harrington is excited. He thinks the $99 item is going to be a huge seller.

“It’s hard to look at that and say, ‘This is going to be the next billion-dollar project,’” Harrington says to a visitor. “If it only does $250 million, we’ll be happy.”

Harrington, who has produced some of TV’s best-known infomercials, has a knack for knowing what will sell and how to sell it. He’s made a vast fortune convincing impulse-buying insomniacs that they just can’t do without the latest kitchen gadget, cleaning device or exercise video. The latest spot is for “Tony Little’s Private Trainer,” named for the long-haired “You can do it!” guy.

Harrington, who can be seen on ABC’s new show “Shark Tank,” claims to have invented the infomercial back in the mid-1980s. Today, he reigns over a marketing empire that includes a truckload of “as seen on TV” goods and ownership in the Tampa-area studio that cranks out the long-form commercials.

“I call him an infomercial visionary,” says Little, whose boisterous TV pitches for exercise gear and DVDs have made him a celebrity. “He’s very good at selecting the right products, selecting the right talent.”

For sketchy industry, a sense of legitimacy
Usually behind the curtain, Harrington is stepping in front of the cameras this year on “Shark Tank,” a reality show that has inventors and entrepreneurs pitching products to a snide panel of marketing moguls. That led to his showing off his St. Petersburg mansion for Joan Rivers on a new reality show called “How’d You Get So Rich?"

His memoir — “Act Now!: How I Turn Ideas Into Million Dollar Products” — has just been published. And he can’t stop talking about a deal that places one of his products — the Air Cutter, a hair-cutting device that vacuums up the locks as they are shorn — in a movie that has Kevin Spacey playing an inventor who peddles stuff on infomercials.

A likable, fast-talking wheeler-dealer who formed his first company as a teenager, Harrington sees his mainstream exposure as an opportunity not only to discover new products he can market on TV but to earn a degree of respect for his work.

The industry has already gotten a boost from Billy Mays and Anthony Sullivan, infomercial pitchmen who starred in a reality TV show on the Discovery Channel. Mays died of a heart attack in June but is still being seen in ads.

“In the last couple of years, I think the industry has gotten a little more credit for being critical,” says Harrington, whose wiry build and blonde-tipped crew cut make him look much younger than his 52 years. “It’s not as schlocky as it used to be, for sure.”

An expert on consumer behavior echoed Harrington’s assessment.

“He brought that sense of legitimacy and the idea that infomercials are not necessarily hucksterism, [that] they are meeting the legitimate needs of legitimate consumers,” says Thomas C. O’Guinn, a marketing professor at the University of Wisconsin. “He made it OK to buy stuff from infomercials. He kind of added a little class to it.”

Pitching himself out of bankruptcy
Harrington, who is married with two sons, is doing OK for a guy whose staggering business losses once forced him into bankruptcy and who still falls flat with 2 out of every 3 products he launches.

He started working young, first in his father’s taverns and restaurants in his native Cincinnati. Before long, he was peddling high chairs to pregnant ladies, car rustproofing, air conditioners and weight-loss products.

http://www.msnbc.msn.com/id/33196084/ns/business-consumer_news/

Thursday, October 8, 2009

An interview with the "Sharks"

A Shark Tank interview by Jason Cochran with Kevin Harrington, Barbara Corcoran & Robert Herjavec.

Kevin is Mr. Wonderful and Robert jokes about lending Barbara money next year!!