About Kevin Harrington - DRTV & Infomercial Pioneer

Kevin Harrington

Chief Executive Officer, TVGoods.com LLC


Kevin Harrington, CEO of TVGoods.com, LLC, is widely acknowledged as the pioneer and principal architect of the “infomercial” industry. Since producing the industry’s first infomercial in the 1980s, Harrington has financed more than 500 product launches resulting in sales of more than $4 billion worldwide with 20 products reaching individual sales of over $100 million each, and creating dozens of millionaires.

Harrington got his start in direct TV marketing with his company Quantum International, which after merging with National Media in 1991 grew to over $500 Million in annual sales with distribution in over 100 countries in 20 languages. Harrington was the pioneer responsible for setting up international infrastructure worldwide which lays the groundwork for today’s infomercial industry. He had offices in: London, Tokyo, Sao Paolo, Brazil, and Jeddah, Saudi Arabia.

After leaving Quantum, Harrington had several other successful infomercial ventures including HSN Direct with Home Shopping Network before founding TVGoods in 2005.

He subsequently raised more than $20 million in capital from a New York hedge fund in a venture, which then acquired Tampa’s premiere film studio where TVGoods is headquartered. The studio is located in Clearwater, Florida, featuring a 33,000 square state of the art production studio on 5.4 acres.

Regarded as a tireless entrepreneur with a talent for identifying blockbuster products, Harrington’s business was a case study that was chronicled and taught for over 12 years at Harvard/MIT, called “The Rise, The Fall and The rise of Quantum International.” The case study is used as a teaching guide about what it means to be a grass-roots entrepreneur in a fiercely competitive industry.

In his latest venture, Harrington is an investor on a new ABC show called “Shark Tank”, in which budding entrepreneurs compete in pitching their potentially moneymaking ideas to business experts in hopes of securing investment financing. The show is owned by SONY Pictures and produced by Mark Burnett.

Harrington is uniquely qualified as an investor/shark because of his involvement over his career in a wide range of industries. As a young entrepreneur at the age of 19, Harrington launched and operated a successful company that reached $1 million in annual sales and employed 25 people, all while still in college. In 1979, he started Franchise America, a franchise consulting and brokerage business, through which he sold thousands of businesses, giving him insight to the inner workings of dozens of industries; from restaurants to retail to small manufacturing, etc.

Harrington’s book, ACT NOW!, explains how he innovatively turns ideas into million-dollar products. It is available through Amazon and at bookstores nationwide. Examples of popular products available through TVGoods.com currently are: Tony Little fitness, George Foreman cleaning, Jay “the Juice Daddy” Kordich Health, Flying Lure fishing, Wolfman Jack music, and the Dual Saw, marketed by the late legendary pitchman Billy Mays. One TVGoods.com product, the Air-Cutter, a precision vacuum haircutting system, will be featured in the upcoming film Father of Invention starring Kevin Spacey.

Harrington is proud to have founded two of the most important global networking associations in the marketplace, the Entrepreneurs’ Organization (EO) and the Electronic Retailing Association (ERA).


Entrepreneurs’ Organization
In 1987, Kevin and a group of young entrepreneurs including Michael Dell, of Dell Computers, and Ted Leonsis, of AOL, teamed up to create the Entrepreneurs’ Organization, or EO (formerly known as the Young Entrepreneurs’ Organization), and today it has grown to over 7,000 members worldwide, with 113 chapters in 38 countries with more than 924,000 members. The EO is recognized as a catalyst that enables entrepreneurs to learn and grow from each other, leading to greater business success and an enriched personal life.



Electronic Retailing Association
In the 1990s the electronic and digital retail industries began converging into one, combing electronic retailing and direct marketing. Paralleling this convergence, Kevin co-founded the Electronic Retailing Association, or ERA, alongside key industry entrepreneurs, including Greg Renker of Guthy-Renker, LLC. This trade association represents the $125 billion electronic retailing industry and is comprised of over 450 member companies and subsidiaries worldwide that use the power of electronic retailing to sell directly to consumers via television, radio, Internet and wireless media in over 100 countries worldwide.