Over $22 billion of nutrition industry sales are generated from non-retail channels including internet, direct response TV, radio, mail order, multi-level marketing, online, and healthcare practitioners. This session will dig below the surface into the pros and cons of these channels. Are there conflicts with being in retail as well as non-retail channels? Are they synergistic or cannibalistic? Hear from top CEO’s running successful nutrition businesses in these channels and their candid thoughts on how consumers are best educated, and how to evaluate and succeed in these important sales channels.
Kevin Harrington will be providing the morning keynote presentation on FRI - JULY 23rd, 2010, and will be sharing his insight on how direct response marketing can successfully be used for the nutrition industry.
The other panelist members are:
Joe Chang , President - Pharmanex
Elizabeth Francis , CMO - Intelligent Beauty
Kevin Harrington , CEO - TVGoods.com / IBC
Edward Hauck , President - Healthy Directions
Following is a Q&A
To register or learn more, please visit:
http://www.nbjsummit.com/nbj10/Public/Calendar.aspx?ID=1011280&sortMenu=103000
No comments:
Post a Comment